Email Account Review – Why It Happens and What It Means
To protect email deliverability for you and all other users on the platform, we continuously review email sending accounts.
These reviews are designed to ensure high trust, good sender reputation, and reliable inbox placement.
Most reviews are automatic, temporary, and resolved quickly.
This article explains why email accounts are reviewed, what triggers a review, and what happens next.
Why Email Accounts Are Reviewed
Email deliverability depends heavily on sender reputation. To maintain high deliverability across shared sending infrastructure, we review accounts based on sending behavior, engagement signals, and risk indicators.
An email account may be placed in review mode for one or more of the reasons below.
Common Reasons for Email Account Review
1. Sending Allowance (New Senders)
All new email senders start with a limited sending allowance. This allows the system to collect initial data and calculate a sender score.
How it works
New accounts start with a limit of 1,000 emails
The system monitors:
- Bounce rates
- Spam complaint rates
- Once enough data is collected, the allowance is increased automatically
Allowance levels
Allowance levels define how many emails you’re allowed to send during each review stage, and are gradually increased as your sending reputation is established.
- 1,000
- 5,000
- 10,000
- 25,000
- Unlimited
Important
- Review typically starts when you reach about 80% of your current allowance
- This process is automatic
- Most reviews complete within ~2 hours
💡 Tip
This is a normal onboarding step for all new senders and does not indicate a problem.
2. Bad Sending Reputation
If sending behavior indicates risk, the account may be paused for review.
This can happen if:
- Bounce rate exceeds 5%
- Spam complaint rate exceeds 0.1%
When this occurs:
- Sending is temporarily paused
- The account is marked as pending review
- An admin review may be required
💡 Best practice
Always send emails only to opted-in contacts and keep lists clean to maintain a healthy reputation.
3. Issues With Links
Email content is automatically scanned for compliance and safety.
Your account may be reviewed if:
- Links point to content that violates platform terms
- Link shorteners are used
- Multiple redirects are detected
- Destination URLs appear misleading or unsafe
💡 Tip
Use clear, direct links to compliant content you control.
4. Billing Issues (Chargebacks or Disputes)
If a payment chargeback or dispute is detected, your email account may be placed under review.
Why this matters for email sending:
Chargebacks are a strong risk signal
They often correlate with:
- Poor consent
- Unclear offers
- Spam complaints
- Email providers treat this as an early warning indicator
To protect deliverability across the platform, accounts with chargebacks are reviewed before email sending continues.
⚠️ Note
This refers to chargebacks or payment disputes, not failed payments or expired cards.
What Happens During a Review
- Most reviews are automatic
- You will be notified by email once sending is re-enabled
- Sending is restored when the warning message disappears from the Email Marketing section
If additional information is required:
- You will be contacted with next steps
- No action is needed unless requested
Can I Resume Sending Emails?
Yes. You can resume sending emails when:
- The review is completed
- The warning banner is removed from Email Marketing
- You receive a confirmation email (if applicable)
Summary
Email account reviews are a normal part of maintaining a safe and reliable email system.
Reviews may be triggered by:
- New sender limits
- Sending reputation signals
- Link compliance issues
- Billing disputes or chargebacks
Most reviews are automatic, temporary, and resolved quickly.
💡 Tip
Healthy lists, clear consent, compliant content, and transparent offers are the best way to avoid interruptions and ensure long-term deliverability.
If you have questions about a specific review, our support team will guide you if action is required.