Abandoned Cart Recovery

Abandoned Cart Automation helps you recover lost sales by automatically following up with customers who start checkout but don’t complete their purchase.

Instead of losing these potential customers, you can send timely, relevant reminder emails that guide them back to their cart – often resulting in significant revenue recovery with minimal effort.

In Recrevio, Abandoned Cart is built directly into the platform and works seamlessly across all products, memberships, subscriptions, and digital offers.

What is an abandoned cart?

An abandoned cart occurs when a customer:

• Adds products to their cart
• Enters their email address at checkout, or is already logged in to their account
• Leaves the checkout without completing the purchase

For logged-in members or customers, Recrevio automatically uses the email address associated with their account—no additional email input is required.

This behavior is extremely common and can happen for many reasons:

• Distractions or interruptions
• Uncertainty or hesitation
• Price sensitivity
• Technical issues
• “I’ll come back later” behavior

Abandoned Cart Automation gives you a structured, respectful way to bring these customers back and complete their purchase.

Why use Abandoned Cart Automation?

When set up correctly, abandoned cart emails can:

• Recover otherwise lost revenue
• Increase conversion rates without more traffic
• Create helpful, non-intrusive reminders
• Work fully automated once activated

Many businesses recover 5–15% of abandoned carts simply by using a well-structured follow-up flow.

How Abandoned Cart works in Recrevio

The Abandoned Cart feature consists of two main parts:

1. When a cart is marked as abandoned
2. The automation that follows up with the customer

Both parts must be configured before the automation can be activated.

Step 1: Define when a cart is considered abandoned

First, you decide how long a cart can remain inactive before it’s marked as abandoned.

Where to configure this

Navigate to Sales & Analytics > Sales Settings > General

At the bottom of the page you’ll find the setting:

“Mark orders as abandoned if inactive for”

Choose a time frame such as:

• 15 minutes
• 30 minutes
• 1 hour
• 2 hours
• 3 hours
• 6 hours
• 10 hours
• 24 hours
• 48 hours
• Do not track abandoned carts

Once saved, Recrevio will automatically track abandoned carts based on this rule.

Recommended abandoned cart timing

• Courses & digital products

  Best: 1–3 hours

  Fast decisions and high intent. Early reminders work best.

• Memberships & subscriptions

  Best: 3–6 hours

  Customers need time to evaluate long-term value.

• Coaching & high-ticket offers

  Best: 6–24 hours

  Decisions are personal. A slower, respectful follow-up performs better.

• Physical products

  Best: 1–2 hours

  Most abandonments are interruptions. Quick reminders recover sales.

• Do not track abandoned carts

  Use if you don’t collect emails, don’t want automations, or handle follow-ups manually.

Step 2: Create the Abandoned Cart Automation

Next, you create the automation that sends the follow-up emails.

Where to create it

To set up your abandoned cart automation, go to Automations

1. Click Add Automation
2. Select Abandoned Cart

3. Give the automation a clear internal name

   Example: Abandoned Cart – Store Default

4. Click Submit

Recrevio will now create a pre-built automation flow for you, including recommended steps and emails. You can fully customize the flow and email content to match your needs.

Step 3: Understand the default Abandoned Cart flow

The default Abandoned Cart template is based on proven conversion best practices and is designed to gently bring customers back without feeling pushy or intrusive. It provides a clear, logical sequence that works well for most businesses out of the box.

The abandoned cart automation flow

• Trigger – Cart marked as abandoned

  This trigger is activated once a cart has been inactive for the time period you defined in Step 1.

• First email – Friendly reminder

  Sent shortly after the cart is considered abandoned

  Uses a calm, helpful tone to remind the customer that their items are still waiting

  Focuses on assistance rather than urgency

• Delay

  Usually 1 day

• Second email – Follow-up

  Reinforces the value of the product or offer

  May address common hesitations such as trust, clarity, or timing

  Helps the customer feel confident about completing the purchase

• Delay

  Usually 2 days

• Third email – Final reminder

  Adds light urgency or a gentle incentive

  Encourages action without creating pressure

• Flow End

  This structure is intentionally spaced out to stay respectful of the customer while maximizing recovery rates.

Abandoned cart automation goal

The Abandoned Cart automation includes a built-in goal: Abandoned cart is recovered / completed.

This ensures that as soon as a customer completes their purchase, they immediately exit the automation.

This is important because it:

• Prevents customers from receiving unnecessary or confusing follow-up emails
• Creates a smoother, more professional customer experience
• Keeps your communication relevant and well-timed
• Protects trust and avoids over-messaging

In short, the goal makes sure your automation stops at the right moment – when the purchase is successfully completed.

Step 4: Customize the automation

Before activating the automation, it’s important to customize both timing and content.

You can customize:

• Delays between emails
• Number of emails
• Use logic to sepate the flow
• Email content and layout
• Branding (colors, fonts, logo)
• Language and tone

You can:

• Add more emails
• Remove steps
• Adjust delays to match your audience

Using Abandoned Cart email widgets (important)

Abandoned Cart emails include special widgets that dynamically display:

• The exact products left in the cart
• Product images
• Prices
• A direct “Complete your order” link

These widgets are essential – they ensure customers return directly to their cart with the correct products.

Copy & messaging recommendations

Below are suggested approaches for each email step.

Email 1 – Friendly reminder

Goal: Help, not pressure.

Tone ideas:

• Calm
• Friendly
• Helpful

Example approaches:

• “You left something behind”
• “Still interested?”
• “Continue where you left off”

Avoid urgency at this stage.

Email 2 – Reassurance & value

Goal: Reduce hesitation.

Good angles:

• Answer common questions
• Highlight benefits
• Reduce friction

Examples:

• “Need help completing your order?”
• “Here’s what you’ll get”
• “Secure checkout, instant access”

Email 3 – Final reminder or incentive

Goal: Nudge action.

Possible approaches:

• Light urgency
• Social proof
• Optional incentive

Examples:

• “Last reminder”
• “Your cart is still waiting”
• “Complete your order today”

If you use discounts, keep them subtle and optional.

Branding & language best practices

Before activating the automation, make sure to review:

Branding

• Upload your logo
• Use your brand colors
• Match fonts with your website

Language

• Translate emails if your audience is not English-speaking
• Keep tone consistent with your brand voice
• Avoid aggressive sales language

Step 5: Test before activating

Always test the automation before turning it on.

How to test

1. Turn the automation On (turn it Off again  if testing fails)
2. Visit a checkout page
3. Add products to cart
4. Enter your email
5. Leave checkout without completing
6. Wait for the abandoned time threshold
7. Confirm emails arrive correctly

You can also:

• Send test emails manually
• Review each email individually

Activate the automation

Once you’re satisfied with the setup:

• Make sure to turn the automation On
• The abandoned cart flow will now run automatically for all customers

Step 6 – Analyze and improve abandoned cart performance

Recrevio gives you multiple ways to track, analyze, and follow up on abandoned carts — from automation-level performance to overall sales insights and individual customer actions.

Automation Analytics & Goals

Once the Abandoned Cart automation is active, you can analyze its performance directly inside the automation under the Analytics & Goals tab.

Here you can track recoveries, goal completions, and how the automation performs over time.

Learn more about automation analytics here: How to Analyze Automation Performance

Sales Overview

Navigate to Sales & Analytics > Sales Overview

This view provides a high-level overview of abandoned cart behavior, including:

• Total abandoned carts
• Abandonment rate
• Trends over time

It’s ideal for understanding recovery potential and overall checkout performance.

Learn more about Sales Overview here: Sales Overview – Analyzing Your Business Performance

Orders & Abandoned Carts

Navigate to Sales & Analytics > Orders > Abandoned

This view allows you to work hands-on with abandoned carts. Here you can:

• View individual abandoned carts
• See customer email addresses
• See which products were left in the cart

This is useful for:

• Manual follow-ups when needed
• Identifying friction points in checkout
• Improving pricing, offers, or messaging

Learn more about Orders here: Orders – Managing and Monitoring Your Payment Transactions

Best practices summary

For best results:

• Set a reasonable abandoned time (e.g. 1 hour)
• Customize all emails before activation
• Use the built-in cart widgets
• Keep copy helpful, not pushy
• Test thoroughly before going live
• Review abandoned cart data regularly

Final thoughts

Abandoned Cart Automation is one of the highest-impact features you can enable in Recrevio.

Once set up, it works quietly in the background—recovering revenue, helping customers, and improving your overall conversion rate without additional traffic or manual work.

Done right, it’s not just automation—it’s good customer experience.