How To Use Personalization Tags

Personalization tags let you display dynamic information across the entire platform – on your website, funnels, circles, or emails. Instead of showing the same static text to everyone, tags help you create a more personal and engaging experience for each visitor or member.

You can find the personalization tags under website settings > parsonalization tags.

💡 For example, you can greet a logged-in user by name:

Hi {member.first_name}, welcome back!

Why Use Personalization Tags?

Build trust: Customers feel more welcome when addressed by name.
Increase engagement: Personalized pages and emails get more attention.
Save time: Automatically insert user data instead of typing it manually.
Make content smarter: Show different info depending on who is visiting.

Built-in Personalization Tags

Recrevio comes with several tags ready to use:

Member’s first name → {member.first_name}
- Shows the logged-in member’s first name.
Member’s last name → {member.last_name}
- Shows the logged-in member’s last name.
Member’s email → {member.email}
- Displays the logged-in member’s email address.
Current year → {current_year}
- Automatically shows the current year.
URL parameter → {param.name}
- Displays the value of a URL parameter.
- Example: A link like https://mysite.com/?first_name=David can display “Hello David!” if you use {param.first_name} . See more details on how to use URL parameters in Recrevio here.

💡 Practical Examples

Welcome message on a member page:

Welcome back, {member.first_name}!

Personalized email subject line:

{member.first_name}, don’t miss your special offer!

Dynamic footer:

URL-based campaign:

A campaign email links to mysite.com/?first_name=David → On the page, it says “Welcome David, here’s your special deal.”

⚠️ URL parameters are case-sensitive, and spaces must be replaced with _ .

Custom Tags

You can also create your own personalization tags. This is useful if you want to reuse specific information across your site.

It's easily done:

Click the Add Personalization Tag button.
Giving it a name (and an optional description) and click Save.
Once it's saved you can add the value you want to display whenever the personalization tag is used.

💡 Example use cases:

{company.phone} → Show your company phone number everywhere, and update it once in settings if it changes.
{event.date} → Show the date of an upcoming event on multiple pages.
{offer.code} → Insert a campaign discount code automatically.

Best Practices

Use personalization sparingly – too much can feel forced.
Always test your tags to ensure they display correctly.
Combine with automation for a smooth customer journey (e.g., send an email with a link that passes their first name as a URL parameter).