Embed widget

Embed code into your pages using the embed widget. To add the embed widget drag and drop it where you want it to appear – on a page, funnel step, blog, popup or circle.

Adding your code

Simply insert the embed code, click save and it will now be displayed in your builder.

When to use Embed vs Code

Both the Code widget and the Embed widget allow you to add custom code to your pages — but they serve slightly different purposes.

Understanding when to use each one helps you keep your pages cleaner, safer, and easier to maintain.

Use the Embed widget when…

The Embed widget is designed specifically for ready-made embed code from external services.

Typical use cases

Use the Embed widget when you want to:

• Embed videos from third-party platforms
• Embed external tools using iframe or script snippets
• Paste embed codes exactly as provided by a service

Examples:

• YouTube, Vimeo, Wistia, or other video players
• Calendly, booking tools, or scheduling widgets
• External forms or surveys
• Maps, charts, or dashboards
• Social media embeds (posts, feeds, players)

Why use Embed?

• Simple and fast to use
• Minimal setup
• Ideal for “copy–paste” embeds
• Lower risk of breaking page layout
• Best for non-technical users

If the service gives you an “Embed code”, this is usually the right widget.

Use the Code widget when…

The Code widget gives you full control over HTML, CSS, and JavaScript and is meant for more advanced or custom solutions.

Typical use cases

Use the Code widget when you want to:

• Add custom HTML structures
• Write or modify CSS styles
• Add JavaScript logic or interactions
• Combine multiple scripts or code blocks
• Create dynamic or conditional behavior
• Extend functionality beyond built-in widgets

Examples:

• Custom layout blocks
• Show/hide elements based on user actions
• Custom animations or effects
• Conditional messages or logic
• Custom tracking logic
• Embedding tools that require script customization

Why use Code?

• Maximum flexibility
• Full control over behavior and styling
• Ideal for advanced customization
• Useful when Embed is too limited

This widget is best suited for users who are comfortable testing and maintaining custom code.

Quick comparison

Embed widget

• Best for ready-made embed codes
• Minimal setup
• Safer for most users
• Ideal for external tools and media

Code widget

• Best for custom logic and styling
• Supports HTML, CSS, and JavaScript
• More powerful, but requires more care
• Ideal for advanced customization