Add Store Details (Sales Settings)
The Store Details tab is where you define the core business information used across your store — especially in order emails, receipts, and other customer-facing sales communication. Filling this in properly makes your store look professional, reduces customer questions (“Who charged me?”), and helps you stay compliant with common business and tax requirements.
Even if you primarily sell digital products or subscriptions, Store Details is still important because it helps customers recognize your business and builds trust at checkout and after purchase.
Where to find Store Details
You can access Store Details by navigating to: Sales & Analytics > Sales Settings > Store Details
This is the first tab in Sales Settings and should be completed early when setting up your store, as the information is used across order notifications, receipts, and customer-facing sales emails.

What Store Details is used for
Store Details is used to:
- Display your business identity in order confirmation emails
- Provide customers with clear contact and address information
- Support invoicing, tax, and compliance requirements
- Control where internal order notifications are sent
Even if you only sell digital products or subscriptions, Store Details plays an important role in customer trust and post-purchase clarity.
Email for Order Notifications
Email for Order Notifications
Enter the email address or addresses that should receive a notification when a new order is placed.
How it works
- These notifications are sent to you or your team, not the customer.
- You can add multiple emails, separated by commas.
💡 Best practices
- Use a shared inbox such as
orders@,billing@, orsupport@. - Add more than one recipient if multiple people handle orders.
- Avoid using a private email if others need visibility.
Store Details (customer-facing information)
The fields below are shown in order emails and receipts sent to customers. This information helps customers recognize your business and know who to contact if they have questions.
Company Name
Your official business or company name.
💡 Recommendations
- Use the name customers will recognize on receipts and bank statements.
- If you operate under a brand name, make sure it’s consistent with your checkout and website.
Company ID
Your registered business identifier (for example VAT number or organization number).
💡 Why it matters
- Helps establish trust and legitimacy.
- Often required for invoices and tax-related documentation.
💡 Tip
- Include the correct country prefix if applicable.
- You can leave this blank temporarily if your business is not yet registered.
Address
Your business address.
💡 Why it matters
- Builds credibility and transparency.
- Required in many regions for receipts, invoices, and consumer regulations.
💡 Tip
- Use your registered business address.
- If privacy is a concern, consider a registered office or business address solution where allowed.
City
The city where your business is located or registered.
State / Province
Your state, region, or province.
💡 Note
This field is useful even outside the US for regional identification.
Postal / ZIP Code
Your business postal or ZIP code.
💡 Tip
Ensure this matches your official address for accurate documentation.
Country
Select the country where your business is registered.
Why it matters
- Used as a base for store logic such as tax rules and formatting.
- Helps ensure customer communication matches the correct regional context.
Phone
A contact phone number for your business.
💡 Best practices
- Use a number customers can reach for billing or order-related questions.
- If you don’t offer phone support, consider a voicemail with instructions to contact support by email.
Recommended setup checklist
Before moving on, make sure you’ve:
- Added at least one order notification email
- Entered a clear and recognizable company name
- Filled in a complete business address
- Added Company ID / VAT number if applicable
- Provided a reliable contact phone number
Store Details is the foundation of your sales communication. Keeping this information accurate and complete helps reduce customer confusion, improves trust, and ensures smoother handling of orders, payments, and support.
Next Step in your Sales Settings Setup
Next up: Configure the General Store Settings, where you define currency, units, and global store behavior.