Campaigns Overview – Managing & Monitoring Your Campaigns

The All Campaigns view gives you a complete overview of every campaign in your account—across Email, SMS, WhatsApp, and Voice. From here, you can manage drafts, review sent campaigns, monitor performance, and quickly navigate to detailed analytics.

This view is designed to help you organize, monitor, and access campaigns efficiently, while creation, sending, and performance analysis are covered in dedicated step-by-step guides.

Use this article to understand:

How the All Campaigns view is structured
What actions you can take on drafts and sent campaigns
How to navigate to campaign analytics and details

For detailed instructions, use the related articles below:

Create & Send Campaigns

Analyze Performance

👉 How to Analyze Campaign Performance

This article focuses on navigation and management within the All Campaigns view, while the linked guides walk you through creation, sending, and performance analysis in detail.

Go to the Campaigns view by simply navigating to Marketing > Campaigns

This view is the main workspace for creating, managing, and reviewing campaigns across all supported channels.

Creating a new campaign

To create a new campaign at any time, click Create campaign in the top-right corner.

👉 See these articles for step-by-step guides on how to create and send different types of campaigns:

Campaign tabs and filters

At the top of the page, campaigns are organized using tabs and filters.

Channel tabs

You can switch between:

All – shows all campaigns
Email – shows only email campaigns
Messages – shows non-email campaigns (SMS, Voice, WhatsApp)

Status filters

Within each channel tab, you can filter campaigns by status:

All – shows all campaigns
Sent – campaigns that have been sent
Drafts – campaigns that you have crated and saved, but not yet sent

Campaign list overview

Each campaign in the list displays high-level information.

Campaign name
Audience size
Open rate
Click rate
Bounce rate
Spam rate

This allows you to quickly compare performance across campaigns.

Click on a campaign name to open it.

The More menu allows you to delete selected campaigns

Campaign settings (cog icon)

Click the settings (cog) icon on a campaign to access actions.

Clone campaign
Delete campaign

Opening a campaign

What happens when you click a campaign depends on its status.

Sent campaigns

Clicking a sent campaign opens the Campaign overview page.

This page shows performance and analysis data, including:

Audience size
Open and click rates
Revenue and number of purchases attributed to the campaign (only for campaigns where sales tracking is enabled)
Email flow visualization
- Sent
- Opened
- Clicked
- Purchased (only for campaigns where sales tracking is enabled)
Link click tracking
Unsubscribes, bounces, and spam reports

You can navigate between several tabs within a sent campaign:

Overview – high-level performance summary, including engagement and (if enabled) purchase data
Sales – sales and revenue analytics connected to the campaign (only for campaigns where sales tracking is enabled)
Details – subscriber-level statistics (see which subscribers have opened and clicked)
Preview – the content as sent (see the email or message exactly as it was delivered)
Unsubscribed – unsubscribe data (see which subscribers unsubscribed)

💡 Tip – Track sales from your campaigns

By adding sales tracking links (UTM links) to your campaigns, you can track purchases and revenue directly in the campaign overview and Sales tab.

Depending on your setup, this can include:

Overall sales performance attributed to the campaign
Orders and revenue
Subscription-related metrics (such as new subscriptions, churn, and MRR)
Upsells, downsells, and bump offer performance
Top-performing products, users, and traffic sources

👉 Read How to Enable Sales Tracking in Campaigns & Automations and How to Analyze Campaign Performance to learn more on how to set up sales tracking links and understand sales attribution.

Draft campaigns

Clicking a draft campaign opens the Create campaign flow, where you can continue editing and complete the setup before sending.

👉 See these articles for step-by-step guides on how to create and send different types of campaigns:

Summary

The All campaigns view helps you:

Get a complete overview of all campaigns
Filter campaigns by channel and status
Monitor high-level performance metrics
Access detailed campaign analytics incl. subscriber-level analytics and sales tracking
Manage drafts and sent campaigns

For deeper insights and workflows, continue to the related articles on how to create and send campaigns and campaign analytics.